The film follows four different families that arrive at the Zagreb IKEA in various numbers. Their stories are told simultaneously, changing from one story into the next in a couple of places where the families meet – not directly, maybe even from far away, in the shape of an eye contact or a reaction, which gives us a new perspective.

DRAGAN and MIRJANA (68) are a married couple, intellectuals. We find them fighting, Dragan is passive-aggressively punishing Mirjana for hurting him. Through bickering over the furniture, serious frustrations surface – Dragan admits that he resents Mirjana for not wanting his children and for distancing him from his previous family. At the moment that their relationship starts collapsing, Dragan inadvertently wets himself in public, which almost forcefully reunites them as they realize they are too old to be alone. ANITA (39) is shopping with her husband, father and two small children, but it looks more like she is there with four children. The focus is on her dysfunctional but warm relationship with her father, while her husband is running amok, euphoric, in the background, playing with the older son. She is desperately craving support and help, and it is only when the passers-by look at her seemingly happy family with admiration that she finds some consolation. For a moment she feels proud, but soon realizes that her husband’s behaviour is fuelled by cocaine and that this image of a happy family that was so hard to reach is only the result of opiates. MATIJA (28) works at IKEA, he is very good at his job and is well-liked by his colleagues. His father, who expected that his son who has a degree in architecture would work in his field, comes to visit him at IKEA. While there, the father, who feels like he has given up so much in his life so that his son could live better, is witness to a scene in which one of the customers verbally abuses Matija, which leads to a fight after which they part ways. SVEN (38) and LEONA (33) are a new couple moving in together. They depend on financial help from her mother, who uses her position to manipulate and patronise them, and they are also accompanied by Leona’s passive father who is keeping a secret: he has lost a large amount of the family money.

All of the fights are suddenly interrupted by the same event. A man has fallen unconscious in the store lobby and workers, followed soon enough by paramedics, have gathered around him. The panicked voices of the paramedics who plan on reanimating, the sound of the defibrillator and several silent periods in between. While listening in on the situation, the characters experience a change of perspective. Suddenly they are faced with their own realities, rearrange their priorities and make radical decisions. The characters argue in front of an audience, they argue amongst themselves, cry silently, get lost, run, hide from one another and change their lives. As they run around in circles across the one-way shopping centre trying to escape their own families, they realize that they might be too weak to run away. Why are we forcefully fitting ourselves into families that do not fit us, stay in those we are fated to be in, and attempt to deal with the frustrations caused by our families by redecorating the homes we would rather run away from?